Content Creator & Creative Strategist

Ellen renk

10+ years as a creative strategist for brands and a content creator. I believe authenticity trumps strategy, and magic happens when you combine the two. If you’re a brand looking for content that feels real, relatable, and consistently brings a 4+ ROAS across campaigns — let’s work together.

  • 10+ years in content marketing

  • 32 years old

  • Based in Minneapolis, MN

  • Former D1 & CrossFit Games athlete, martial artist, and currently training for HYROX and to run my first marathon

  • Frequent traveler 

  • Dog mom to two Golden Retrievers — Tod & Norman

  • I love fitness, food, art, and a good 2000s throwback

UGC Examples

Delivered in fall of 2024
Ad is still running!

Winning ad for 8+ months!

Let's Work Together

CASE STUDy - Retainer variety

  • Work with the Marketing team to strategize and implement ongoing paid advertisement campaigns.

  • The videos below + the ones in the section above are a great showcase of the variety of creative options that still feel real, authentic, and don’t solely rely on fast cuts and a bombardment of elements on screen to capture attention.

  • Whitelist for increased authority and trust, bringing in over 1M+ views and counting

WINNING AD for 8+ months

Comment Reply

Ozlo vs. Airpods 2

Ozlo vs. Airpods 1

“Ellen is a dynamic content creator who has a fundamental understanding of what great marketing looks like. Her eye for industry trends, desire to make things better, and infectious energy makes the entire team better. As the driving force behind our social profiles and strategy, Ellen's contributions have been nothing short of great. It's a privilege to work alongside her!"

“Ellen does an excellent job straddling that rare balance of creative authenticity while also generating measurable business results. She understands what makes communities unique, creates clear, compelling content, and is fantastically easy to work with along the way.”

Case Study - Creative strategy

  • Continually lead strategic initiatives to both create and source UGC content

  • Average 6.56 ROAS on all created campaigns. “Pain Point/Solution” video had a massive 24.8+ ROAS.

  • Top 5 organic videos averaged 333K+ views

  • Strategic focus on relatable educational content, product showcasing, and community celebration

  • Edited videos using raw footage from other creators

    • Reach: 133k

    • Likes: 3.5K

    • Comments: 49

    • Save: 69

    • Shares: 164

    • Purchases: 417

    • CPP: $9.83

    • ROAS: 6.47

  • Top Performer for 11 months until the product was phased out.

    • Reach: 16K

    • Likes: 434

    • Comments: 116

    • Shares: 125

    • Purchases: 87

    • CPP: $9.22

    • ROAS: 6.91

    • Reach: 57.1k

    • Website Visits: 4132

    • CPV (Cost per Visit): $0.06

    • Estimate ROAS: 24.8+

Product Intro

You’re missing out.

Pain Point/Solution

How-To

Let’s create
AUTHENTIC content
that converts.

*Please fill out the contact form or email me at hello@ellenrenk.com to check for availability. All rates negotiated based on project. Custom packages are available and services can be combined.

Content Creation & UGC

Content that is honest, authentic, and created with a connection-focused strategy that gets results.

  • UGC is content that looks and feels like it came from a real person (because it did). It's not polished brand content. It's the kind of video that makes someone stop scrolling because it feels like a friend talking to them, not a company selling to them.

    You use it on your social channels, in ads, on your website, in emails, and anywhere you want to connect with real humans.

    • Concept ideation

    • Scripting or script collaboration

    • Filming

    • Retention-focused editing

    • Performance insights to make the next round even better

    • Raw footage

    • IG Reel cover photo

    • SEO captions + hashtags

    • UGC-style photos

    • Product photography

    • Re-films

    • Multiple aspect ratios (9:16, 1:1, etc.)

    • Rush delivery (1-3 days)

    • Exclusivity

    • Monthly retainers

    • Raw footage

    • Multiple hook/CTA variations

    • Restructured variations for testing

    • Hook/CTA stacking

    • Paid ad usage rights

    • Whitelisting/dark posting rights

    • Full usage rights in perpetuity

    • Re-films

    • Multiple aspect ratios

    • Rush delivery (1-3 days)

    • Exclusivity

    • Monthly retainers

Creative Strategy

Results-driven, creative consulting that includes options for:

Social media strategy, concept ideation, script-writing, creator management, and performance analytics of past content for future strategic iterations.

  • You've got a team. You've got editors. Maybe you even have creators. What you don't have is a clear strategy for making UGC actually work…or someone who can look at what's flopping and tell you why.

    That's where I come in.

    • Concept ideation + scripting

    • Audit of your current content (what's working, what's not, and why)

    • Creative iteration on past winners to keep momentum going

    • Ongoing performance check-ins

    • Strategy adjustments based on real data, not guesses

CASE STUDy - Faceless content

  • Lead strategic initiatives to both create organic & paid UGC and provide creative strategy for other creators

  • Strategic focus on organic growth through product showcase using trending audios

  • Average $.03 CPV across all boosted campaigns

  • Edited videos using raw footage from other creators

  • Page engagement grew of 458+% in 3 months

    • Reach: 18K

    • Profile Visits: 8.7k

    • CPV: $0.02

    • Reach: 215.3K

    • Profile Visits: 6.9K

    • CPV: $0.03

Before/After

The Secret

    • Reach: 165.3K

    • Profile Visits: 6k

    • CPV: $0.05

    • Reach: 133.2K

    • Profile Visits: 2.78K

    • CPV: $0.04

Problem/Solution

ASMR

Work With Ellen

Please fill out the form and I will be in touch.

The best content

doesn’t just get people

to buy something.

it gets them to

feel something.