Face-to-camera UGC that builds trust fast.
Ellen Renk
10+ years as a creative strategist and content creator. I specialize in face-to-camera content with an educational undertone: natural, relatable, and built to earn trust fast. It's the kind of video that makes someone stop scrolling because it feels like a friend talking to them. If you’re a brand looking for content that connects to buyers and consistently brings a 5+ ROAS across campaigns — let’s work together.
Over a decade of experience
32 years old
Based in Minneapolis, MN
Former D1 & CrossFit Games athlete, martial artist, and currently training for HYROX and to run my first marathon
Frequent traveler
Dog mom to two Golden Retrievers — Tod & Norman
I love fitness, food, art, and a good 2000s throwback
Case Study - “Yap” Style Content
Work with the Marketing team to strategize and implement ongoing paid advertisement campaigns focused on face-to-camera trust building
The videos below + the ones in the section above are a great showcase of the variety of creative options that still feel real, authentic, and don’t solely rely on fast cuts and a bombardment of elements on screen to capture attention.
Bringing in over 1M+ views and counting
WINNING AD for 8+ months
Comment Reply
Ozlo vs. Airpods 2
Ozlo vs. Airpods 1
“Ellen is a dynamic content creator who has a fundamental understanding of what great marketing looks like. Her eye for industry trends, desire to make things better, and infectious energy makes the entire team better. As the driving force behind our social profiles and strategy, Ellen's contributions have been nothing short of great. It's a privilege to work alongside her!"
“Ellen does an excellent job straddling that rare balance of creative authenticity while also generating measurable business results. She understands what makes communities unique, creates clear, compelling content, and is fantastically easy to work with along the way.”
Case Study - Creative Strategy
Continually lead strategic initiatives to both create and source UGC content
Average 6.56 ROAS on all created campaigns. “Pain Point/Solution” video had a massive 24.8+ ROAS.
Top 5 organic videos averaged 333K+ views
Strategic focus on relatable educational content, product showcasing, and community celebration
Edited videos using raw footage from other creators
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Reach: 133k
Likes: 3.5K
Comments: 49
Save: 69
Shares: 164
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Purchases: 417
CPP: $9.83
ROAS: 6.47
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Top Performer for 11 months until the product was phased out.
How-To
Pain Point/Solution
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Reach: 16K
Likes: 434
Comments: 116
Shares: 125
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Purchases: 87
CPP: $9.22
ROAS: 6.91
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Reach: 57.1k
Website Visits: 4132
CPV (Cost per Visit): $0.06
Estimate ROAS: 24.8+
Product Intro
You’re missing out.
Why Work with me?
Anyone can learn to cut a snappy edit or read a voiceover script. What actually moves product is someone your audience believes.
My UGC style is articulate, warm, and real. It’s rooted in authentic energy that builds trust and sales and will keep performing long after the latest trend fades.
*Please fill out the contact form or email me at hello@ellenrenk.com to check for availability. All rates negotiated based on project. Custom packages are available and services can be combined.
Let’s Work Together!
The yap-style content that's my jam!
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UGC is content that looks and feels like it came from a real person (because it did). It's not polished brand content. It's the kind of video that makes someone stop scrolling because it feels like a friend talking to them, not a company selling to them.
You use it on your social channels, in ads, on your website, in emails, and anywhere you want to connect with real humans.
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Concept ideation
Scripting or script collaboration
Filming
Clean, retention-focused editing
Performance insights to make the next round even better
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Raw footage
IG Reel cover photo
SEO captions + hashtags
UGC-style photos
Product photography
Re-films
Multiple aspect ratios (9:16, 1:1, etc.)
Rush delivery (1-3 days)
Exclusivity
Monthly retainers
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Raw footage
Multiple hook/CTA variations
Restructured variations for testing
Hook/CTA stacking
Paid ad usage rights
Whitelisting/dark posting rights
Full usage rights in perpetuity
Re-films
Multiple aspect ratios
Rush delivery (1-3 days)
Exclusivity
Monthly retainers
Results-driven, creative consulting that includes options for:
Social media strategy, concept ideation, script-writing, creator management, and performance analytics of past content for future strategic iterations.
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You've got a team. You've got editors. Maybe you even have creators. What you don't have is a clear strategy for making UGC actually work…or someone who can look at what's flopping and tell you why.
That's where I come in.
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Concept ideation + scripting
Audit of your current content (what's working, what's not, and why)
Creative iteration on past winners to keep momentum going
Ongoing performance check-ins
Strategy adjustments based on real data, not guesses
Work With Ellen
Please fill out the form and I will be in touch.
Other UGC Examples
Delivered in fall of 2024
Ad is still running!
Winning ad for 8+ months!
Case Study - Faceless Content
Lead strategic initiatives to both create organic & paid UGC and provide creative strategy for other creators
While I specialize in face-to-camera videos, this showcases an ability to make high-performing, faceless content.
Strategic focus on organic growth through product showcase using trending audios
Average $.03 CPV across all boosted campaigns
Edited videos using raw footage from other creators
Page engagement grew of 458+% in 3 months
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Reach: 18K
Profile Visits: 8.7k
CPV: $0.02
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Reach: 215.3K
Profile Visits: 6.9K
CPV: $0.03
Before/After
The Secret
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Reach: 165.3K
Profile Visits: 6k
CPV: $0.05
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Reach: 133.2K
Profile Visits: 2.78K
CPV: $0.04
Problem/Solution
ASMR