Content Creator & Creative Strategist
Ellen renk
10+ years in content marketing
32 years old
Based in Minneapolis, MN
Former D1 & CrossFit Games athlete, currently training for HYROX
Frequent traveler
Dog mom to two Golden Retrievers
I love fitness, food, art, and a good 2000s throwback
10+ years as a creative strategist and content creator. I work with brands who actually want to make an impact in people's lives, not just sell stuff. I believe in pursuing excellence in mind, body, and spirit, and having a lot of fun along the way! If that resonates and you want authentic, relatable content that doesn't feel like an ad — let's work together.
UGC Examples
Testimonial
HairstrongBand
Testimonial
Ozlo Sleep
First Impression
Wild South
Holiday Promo
Ozlo Sleep
Product Intro
Clicks
(Top performer for 6+ months)
Listicle Video
Clicks.Tech
(Top performer for 6+ months)
Product Re-stocked
Wild South
Trending Audio
Bubs Naturals
CASE STUDy 1
Victory
Grips
Continually lead strategic initiatives to both create and source UGC content
Average 6.56 ROAS on all created campaigns. “Pain Point/Solution” video had a massive 24.8+ ROAS.
Top 5 organic videos averaged 333K+ views
Strategic focus on relatable educational content, product showcasing, and community celebration
Edited videos using raw footage from other creators
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Reach: 133k
Likes: 3.5K
Comments: 49
Save: 69
Shares: 164
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Purchases: 417
CPP: $9.83
ROAS: 6.47
-
Top Performer for 11 months until the product was phased out.
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Reach: 16K
Likes: 434
Comments: 116
Shares: 125
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Purchases: 87
CPP: $9.22
ROAS: 6.91
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Reach: 57.1k
Website Visits: 4132
CPV (Cost per Visit): $0.06
Estimate ROAS: 24.8+
Product Intro
You’re missing out.
Pain Point/Solution
How-To
“Ellen is a dynamic content creator who has a fundamental understanding of what great marketing looks like. Her eye for industry trends, desire to make things better, and infectious energy makes the entire team better. As the driving force behind our social profiles and strategy, Ellen's contributions have been nothing short of great. It's a privilege to work alongside her!"
“Ellen does an excellent job straddling that rare balance of creative authenticity while also generating measurable business results. She understands what makes communities unique, creates clear, compelling content, and is fantastically easy to work with along the way.”
Let’s create
AUTHENTIC content
that converts.
Content rooted in buyer psychology and created with a connection-focused strategy. Let’s create videos that cut through the noise and connect you with your dream buyers.
No more tossing content out in hopes it hits. This is results-driven, creative consulting including options for:
Social media strategy, concept ideation, script-writing, and performance analytics of past content for future strategic iterations.
Lots of raw footage with no in-house editing team? Get 10x more out of the content you already have by strategically editing & repurposing it.
CASE STUDy 2
Red Moose
Lead strategic initiatives to both create UGC and manage other creators
Strategic focus on organic growth through product showcase using trending audios
Average $.03 CPV across all boosted campaigns
Edited videos using raw footage from other creators
Page engagement grew of 458+% in 3 months
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Reach: 18K
Profile Visits: 8.7k
CPV: $0.02
-
Reach: 215.3K
Profile Visits: 6.9K
CPV: $0.03
Before/After
The Secret
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Reach: 165.3K
Profile Visits: 6k
CPV: $0.05
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Reach: 133.2K
Profile Visits: 2.78K
CPV: $0.04
Problem/Solution
ASMR